Boutique Fine Wines & Spirits was incorporated in 2007 with its core business as importer and supplier of various high-end grand-cru primeurs wines and spirits products. Our finest selections of boutique wines and spirits provides valued clientele including corporate figures, VIPs, high profile individuals with exquisite taste of quality. Our focus is to bring in the best products from renown wineries and distilleries around the world to Malaysia. We are passionate and committed to provide our best selections to well known hotel chain and restaurant throughout this country. Currently, we are also a registered supplier of wines and spirits for duty free outlets and travel retail markets.


Our Mission
To provide the finest selection of wines and spirits in Malaysia.


Our Strengths

- Established supplier to 5 star hotels in Malaysia i.e. Genting Group, Mandarin Oriental, Shangri-La, YTL Hotels Chain, Sir Kota, Jaya Grocer, Jason’s & MAS in the duty paid business.

- Ability of  a niche supplier to focus on branding & product growth – preferred strategic partner 

- Vast experience and knowledge in sales and distribution of wines in Malaysia

- Readily available channel of entry into Airport Duty Free operator, Border shops, Langkawi and Labuan

- An established associate logistics company provides timely distribution & delivery to customers especially  DF shops

- Excellent relationship with the Key DF/TR outlets operators in particular Eraman & DFZ

- Own chiller and wall bay at selected  airports outlets.

- Sole supplier of Fine Wines to Malaysia airport.



BFWS primary focus area is in Duty Free (Travel Retail) with secondary focus on selected domestics sectors. 



Paid-up Capital – RM350K with shareholders advances 3.9 million

Bank Guarantee – RM 1 million

Bank  facility – RM2.5M

Enjoyed rapid growth since start up from 2013

Turnover reached RM13 Million in at end February 2019.

Steady growth has increased net assets to RM 4.5 mil.

A niche company seeking strategic partnerships with suppliers to grow together



Karen Lee

She is the driving force behind the sales and marketing in BFWS and passionate in building up the business. She has more than 22 years experience in sales and marketing. She was a National Sales Manager for one of largest wine and liquor company before starting BFWS business.  She is very hands-on in the F&B business, HORECA (Hotel Restaurant and café) sector and the Travel Retail business.


Dato’ Dr. Thong Kok Cheong

He has more than 30 years of experience in corporate finance & planning, investments and property development, manufacturing & oil & gas industry.


Phillipe Lefrancois 

He is one of the partners of the company. He is from France and has made Malaysia his second home. He was general manager for a well known hotel chain with over 22 years of solid experience in hotel operation. His experience enables BFWS to establish good understanding and working relationships with hotels. He continues to recommend the source and selection of wines for the Company.  His passion at the moment is running his own wine shop and 3 restaurants in Paris.